links for 2008-03-01
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The Interactive Advertising Bureau (IAB) today announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically. Media compa
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Social Media: ‘Agencies Don’t Get It,’ Survey Says
“I think traditional ad agencies have very little contribution to make,” Bryan Simkins, a marketing specialist at FedEx, told TNS. “They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media
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“We intend to have one GroupM way of attacking the problems of search –including staff development,” Norman told Online Media Daily. “With unified tools and training, we can optimize both the quality and the amount of time spent on search campaigns, and