links for 2008-03-02
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Jeremy Hillman, editor of BBC business and economics unit on PR
“It seems to me effective PR isn’t about flogging a ropey product launch. It comes from a deep understanding and mastery of the issues around the industry and business you represent and the ability to express those powerfully and honestly.”
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The Entire Communications Industry, in Less than 200 Pages
“The 2007 Digital Economy Fact Book (pdf) is a tightwad researcher’s dream: In-depth, statistic-heavy, well-cited, and freely-available online. One could hardly ask for more.”
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How To Manage Your Online Reputation - ReadWriteWeb
“The latest tool for reputation management is Trackur, but its bottom-level price is $88/month, so the question on my mind, is: “Is it worth it?” There are already many different ways to monitor your online reputation as it is. Let’s see how they stack up.”
Simon @ March 2, 2008