OK, so it’s not quite Newsnight, but as I spent three (on the whole) very happy years working on Media Week, I have a huge amount of affection for the mag, and it’s always a bit of a thrill to find myself in it - or with the advent of MediaWeek.tv I suppose I should say ‘on it’. It’s a bit like being invited back to school (which, I should add, I never have been…but that’s another matter).

So, last week, I found myself in a cellar in Clerkenwell chewing the digital fat with the editor, Steve Barrett and Nicholas Coleridge of Conde Nast.

You can’t really cover much in 15 minutes - so we didn’t. And frankly, I can’t bear to watch myself - so I’ll probably never know how I came across (slightly overweight is all I can gather from scanning in order to get a screen grab).

In real life, I would have interrupted Nicholas a few times - especially when he said that success on the web was down to the same as in print - great journalism. That’s far too comfortable an approach for any print player to take.

If I was Steve, my first question would have been: ‘So gents, you’re both from strong publishing houses and both have pretty good online operations - but between you, you take less than 1% of UK online advertising expenditure. What are you going to do about it?’

But, hey, I suppose that’s why I never made it to editor.

Oh, and you’ll have to buy me a coffee if you want to know my answer

You can find it all here.