A quote every media owner should remember…
…when planning something new, whizzy and digital that they just assume is going to be funded by advertising. From Trevor Edwards at Nike. [Quoted here , in Paul Isakson's future of advertising presentation and lots of other places, I'm sure]
“We’re not in the business of keeping the media companies alive.We’re in the business of connecting with consumers.”
Simon @ March 28, 2008