links for 2008-04-03
Posted April 3, 2008 
Comments(1)
Comments(1) -
Do we sell inventory to the highest bidder via algorithms, automated processes, and platforms? Or do partner with marketers and creators of media to build brands – both media brands, and consumer marketing brands?
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So, now can we kill the phrase “social media?” It’s irrelevant. Another moot phrase is “the social web.” The web has always been social because that’s how people operate – as Chris Brogan notes. It’s just that the Internet can scale such social connection
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Maybe it’s just the spillover from the sub-prime mortgage meltdown, but in some cases packaging remnant inventory and selling it through an ad network reminds me of the Wall Street practice of bundling underperforming or questionable mortgages together,
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The click is dead…and the few people who do click on banner ads are not your best customers and do nothing for your brand.
[...] the less. Then I found “Ad Networks: Inventory vs. the brand” by Mathew Ingram (via Simon). From that post just see this part from the end: Maybe it’s just the spillover from the [...]