So - for one reason or other, I’ve been having a look at some of the things that traditional businesses have said about their digital ambitions, and how they have - or haven’t - panned out.

This from an HMV digital launch in 2005 (.pdf here) is by no means the most preposterous - but you can sort of imagine how much they believed it when they wrote it; and just how completely misguided they were.

Any more examples gratefully received - unless they happen to be from any presentation I’ve given, in which case they were just a bit before their time .