YouTube - will they put ads over the ads?
These days, I think I watch more ads on YouTube than on the TV. Particularly when they’re as fine as this offering [via Lunar BBDO's If this is a blog....]
Anyway - the merits of this ad aside, it’s clear that YouTube has become effectively an on demand supply of the world’s best ads (and frankly, plenty of the not so great ones as well) - giving a new lease of digital life to the traditional TV ad - at zero media cost to the advertiser.
Meanwhile, the plans to commercialise YouTube all seem to revolve around overlays and other fiddly tricks .
Now, the ads on there are among the most viewed bits of video that aren’t offensive, shocking or just shockingly amateur. In other words - they are prime for monetising.
So the question is - in order to make money - will they put ads over the ads?
Simon @ April 9, 2008
[...] had a new iPhone for few days, and articulates something that I’ve suspected for a while: without doubt it is the App Store that elevates this from a [...]