Ofcom: internet the best medium for finding new things
I’m just in the middle of Ofcom’s review of public sector broadcasting. 150 pages of analytical loveliness to fill up my lunch hour. More on this, possibly later. Anyway, as is often the case with Ofcom docs there’s some lovely research nuggets tucked away and this chart caught my eye - asking 16-24 year olds which is their main medium for…
The interet scores remarkably low as a preferred medium for news on any level - where TV is much more dominant than I would have imagined…but is off the radar for ‘discovering new things’ and personal interest..
Simon @ April 10, 2008