A propos of absolutely nothing - other than perhaps demonstrating a certain uniformity in online marketing strategies - interesting to see how much money is being chucked at ‘names in the news’ text advertising - with the Independent, Sky and Mirror leading the way.

I’m sure someone smart could do the analysis of the cost per click on each name to come up with a new Celebdaq.

Everyone is all over Mark Speight.

Kerry Katona is also quite popular, even though she hasn’t done so much recently.

Jordan - although she’s part celeb, part holiday destination.

Gordon Brown only has the independent bidding for him.

While David Cameron has the Indy  and Sky - with Sky managing to squeeze a typo into their ad.

Shannon Matthews - very big for the london paper, for some reason..