Logic + Emotion on Micro interactions and direct engagement
OK - so I have a slight nervousness about anyone who includes a quote from themselves in one of their own presentations, and there’s a fair smattering of the ‘usual suspect’ examples (Nike, Dell) here, as well as a some (legitimate) snaffling from Shift Happens, but this deck from David Armano is a pretty neat summary of how brands and consumers increasingly engage online.
The one quote that’s missing is Jeremy Bullmore’s ever more apt: “People build brands as birds build nests, from scraps and straws we chance upon.” [Updated in this essay: Why is a Good Insight like a refrigerator].
On a separate note - are we going to reach a point where school kids will submit powerpoint decks rather than essays? Go on..tell me it’s already happened.
Simon @ April 30, 2008