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  1. Pigsaw Blog » Blog Archive » What I want in a gadget, part 4,298 July 30, 2008 @ 10:07 am

    [...] had a new iPhone for few days, and articulates something that I’ve suspected for a while: without doubt it is the App Store that elevates this from a [...]

Logic + Emotion on Micro interactions and direct engagement

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OK - so I have a slight nervousness about anyone who includes a quote from themselves in one of their own presentations, and there’s a fair smattering of the ‘usual suspect’ examples (Nike, Dell) here, as well as a some (legitimate) snaffling from Shift Happens, but this deck from David Armano is a pretty neat summary of how brands and consumers increasingly engage online.

The one quote that’s missing is Jeremy Bullmore’s ever more apt: “People build brands as birds build nests, from scraps and straws we chance upon.” [Updated in this essay: Why is a Good Insight like a refrigerator].

On a separate note - are we going to reach a point where school kids will submit powerpoint decks rather than essays? Go on..tell me it’s already happened.

Simon @ April 30, 2008

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