Eighty percent of success is showing up
30 Apr
OK - so I have a slight nervousness about anyone who includes a quote from themselves in one of their own presentations, and there’s a fair smattering of the ‘usual suspect’ examples (Nike, Dell) here, as well as a some (legitimate) snaffling from Shift Happens, but this deck from David Armano is a pretty neat summary of how brands and consumers increasingly engage online.
The one quote that’s missing is Jeremy Bullmore’s ever more apt: “People build brands as birds build nests, from scraps and straws we chance upon.” [Updated in this essay: Why is a Good Insight like a refrigerator].
On a separate note - are we going to reach a point where school kids will submit powerpoint decks rather than essays? Go on..tell me it’s already happened.
2 Responses for "Logic + Emotion on Micro interactions and direct engagement"
It already happens, and more in primary schools than secondary. My daughter does as much stuff in Powerpoint as in Word. And yes, they’re taught Powerpoint and Word, not presenting and word processing. The Microborg won’t go that quickly.
[…] Logic + Emotion on Micro interactions and direct engagement - SimonWaldman.net “OK - so I have a slight nervousness about anyone who includes a quote from themselves in one of their own presentations… but this deck from David Armano is a pretty neat summary of how brands and consumers increasingly engage online.” (tags: internet business marketing brand socialmedia) […]
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