Lego: have an idea, get 10,000 supporters, earn 1% of sales
You are looking at the Shinkai 6500, the first product to go into production from the Lego Cuusoo project. It’s a crowdsourcing/ open-innovation thingy, where you the punter submit a product, and if you can get 10,000 supporters it goes into production and you get 1% of sales.
It’s been going in Japan for a year, but in beta internationally since the Spring [I think]. Go ahead – vote for the LoveBoat [see below].
Via: 15inno: You’ve gotta love Lego: crowdsourcing meets open innovation
Visit Lego Cuusoo blog
