Price matching – that’s got to hurt…
Evans cycles yesterday completely lived up to their promise of price-matching for me. As an early Xmas/ birthday treat I went in to buy a pair of winter cycling boots, that I knew were £20 cheaper on wiggle, but I really had to try on.
In true modern shopping style, I phoned up Evans to find the exact pair I needed were in stock; went to the store, tried them on – then whipped out my phone to show them cheaper on wiggle, and they instantly (and I should add very happily) matched the price; and did the same for a pair of cleats that went with them.
On one level – good for them. Great service – and I’ll happily shop that way again. But ouch on those margins.
