Digital disruption: the next 20 years [soundbites from my talk at IAB Engage]
One of the interesting things about Twitter when you’re giving a talk is the immediate crowdsourced selection of your best soundbites. Sometimes, these are the bits you were expecting – sometimes not. It’s not scientific, but it’s the only way you can find the bits that make some kind of impact, rather than the bits that are funny, or – if you’re getting any editorial coverage – deemed ‘newsworthy’.
I do very little speaking these days, but last week I did a slot at IAB Engage – on digital disruption the next 20 years. Rather than make you endure the whole lot – these are the bits that got tweeted.
‘Success in the digital world has a half life of two years’
I saw a piece on slashdot by a tech recruiter saying that tech skills have a half life of two years. It made me think that in my experience the same is true of success in almost any digital environment. If you keep doing the same things, you’ll find they’re half as successful after two years. Which means you either have to do twice as much, or come up with something new.
Games consoles are the Trojan horses of disruption in our living room
It’s been remarkable watching the uptake of LOVEFiLM’s PS3 service. These devices are so, so powerful – and I think with the coming Xbox launch we’re only just scratching the surface of the disruption they might cause.
‘The best internet businesses make magic seem normal’
I’ve said this before, and it seems to strike a chord. Since I first typed it, I’ve been thinking about how some businesses fail to really break through to the mass market, because they do something that’s magic, but it still feels like magic. Augmented reality is one example. I may be way off the mark, but Siri might just be another..
The one I forgot to say..
‘Great digital work is forged by creativity and honed by data’
I’ll come back to that later..
Oh and my biggest laugh…
[Providing a bit of context for 1991, the year that the web was opened to the public]
1991 saw the death of Freddie Mercury and the birth of Pixie Lott…that wasn’t a very good deal, was it..?
Yes, I think my stand up career can be put on hold for now..
