The online attention span..
My buzzword of the month has been continuous partial attention which I think sums up the state of engagement we now have with many of our readers vs the old days of focused immersion (one of the HBR’s breakthrough ideas for 2007).
Anyway - imagine my surprise when reading the new Poynter Eyetrack survey. Not only do they find that people are actually reading a lot. Their key finding is that online readers read a greater per centage of a story than print readers (77% online vs 62% for broadsheets and 57% for tabloids), and nearly 2/3 of online readers read all of a story they selected.
They then split the readers into two types - methodical and scanners - and guess what..pretty similar results at article level.
There’s a write up here and you can get a .pdf of the launch presentation here.
simon wrote:
great stuff - shame the U.K. industry hasn’t really got close to this type of work. How do you think the findings will influence the development of press and news websites in the U.K.?
Posted on 29-Mar-07 at 8:08 am | Permalink
links for 2007-03-29 « harbour 7 wrote:
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Posted on 29-Mar-07 at 1:39 pm | Permalink