BT vision - 5,000 subscribers so far

From this morning’s FT. BT Vision has only secured 5,000 subscribers to date. That said, their marketing hasn’t really kicked in, and won’t do so until the spring. Apparently, this is entirely in line with expectations (chinny reckon, as we used to say).

My hunch is that this service is going to suffer - mainly because I’m not sure where the gap in the market is between the ever evolving offers of Sky, Virgin and Freeview. Their target apparently is 3m subscribers by 2010. Only 2,995,000 to go.

Comments (1) to “BT vision - 5,000 subscribers so far”

  1. Well, I’m one of the 5000 - and it gives me all I need!

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