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- Rupert Murdoch’s successful bid for Dow Jones has made the headlines, but don’t think that media consolidation has only accelerated stateside
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profoundly patronising..
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In June, Mr. Murdoch noted that a study he commissioned concluded that “you’d have 10 times as many visitors and let’s say five times as much advertising” with a free site. The increased ad dollars were offset by loss of subscription revenue, making the m
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The real problem, Mr. Newspaperman, isn’t that your content isn’t online or isn’t online with multimedia. It’s your content. Specifically, it’s what you report, which stories you publish, and how you publish them to people..
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Mefeedia released their second quarterly “State of the Vlogosphere” and found that more and more content creators are launching their own video websites and using video sharing sites such as YouTube as promotional tools for their own sites.
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Like Pandora, MeeMix breaks down each song, artist and user down to an elemental level. Then its recommendation engine analyzes the combination of a user’s profile, music selection and behavior to create a customized radio station. In my personal tests,
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TreeHugger.com started as an environmentally focused blog in 2004 and grew to include forums, green guides and other related features. The site sits in the Top 20 blogs worldwide according to Technorati and is said to have 1.4 million unique visitors a mo
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A new study by Yahoo has looked at the effect of online advertising on consumer shopping patterns offline, finding that online ads can increase the number of offline buyers, as well as their average spend.
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“There’s this philosophy in the entire media industry that it’s always better to use independent third-party numbers, because they’re independent and don’t have a vested interest,” she said. “I would argue that that’s not the case,”
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An interesting news aggregation site has launched, with some non-obvious-yet-blue-chip names behind it: Newser.com is a new aggregation site which mixes human/editorial curation with algorithm-driven methods.
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Now ads bought via BBC World, the overseas commercial arm, will subsidize non-UK broadband - “advertising will be around the broadband news clips”, said interactive editor Steve Hermann.
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Google, the company that gave a bottom line to online video when it bought YouTube for $1.6 billion, thinks the business of online video advertising is a work in progress. “We are still in the process of trying different things,”
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