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Just when you thought web analytics were complex enough..

You might want to read Multiplicity: Succeed Awesomely At Web Analytics 2.0! over at Occam’s Razor.

It seems the problem isn’t that we’ve got too many tools…but that most of us don’t actually have enough..

This entry was posted on Tuesday, November 6th, 2007 at 11:08 PM and filed under Web stats.
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Comments (2) to “Just when you thought web analytics were complex enough..”

  1. Avinash Kaushik wrote:

    Simon: My assumption is you are British. I grew up in India and have been residing in the US for the last decade.

    I think that is why I am having a hard time internalizing your post above. :)

    I would love to have a bit more context, this comment has my email in it. I am ok with public flogging, or private emails.

    -Avinash.
    PS: Can’t resist… The problem is that we have come to rely on one type of tool, clickstream, for all our answers. Understanding customers and their complex uses of our web properties requires different tools - the right weapon for the right job.

    Posted on 07-Nov-07 at 7:46 am | Permalink

  2. simon.waldman wrote:

    Sorry - Avinash..it’s not a public flogging at all..I think you do a great job of showing just how analytics should be done if you really want to understand what’s happening…

    Posted on 07-Nov-07 at 11:18 am | Permalink

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