Think hyperpersonal..not hyperlocal
Among his other talents, NowPublic’s Len Brody has a winning way with a phrase. During our panel session in Monaco, he made the point that ‘news isn’t moving to hyperlocal, but to hyperpersonal’…
It’s a point he’s made before - and not everyone agrees. To be honest, I think this is another one to file under ‘it’s not a zero sum game’ - but I really like the concept of hyperpersonal news: following the minutiae of the people and things that are nearest and dearest to you: social glue in an increasingly fragmented world.
It’s one of the reasons why I think Loic Lemur’s Seesmic - has phenomenal potential.
I have to say, on a cultural level, it doesn’t feel like it’s leading us to a better informed democracy - more to a ever more noisy goldfish bowl.
SharkMan » Think hyperpersonal..not hyperlocal wrote:
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt Among his other talents, NowPublic’s Len Brody has a winning way with a phrase. During our panel session in Monaco, he made the point that ‘news isn’t moving to hyperlocal, but to hyperpersonal’… It’s a point he’s made before - and not everyone agrees. To be honest, I think this is another one to file under ‘it’s not a zero sum game’ - but I really like the concept of hyperpersonal news: following the minutiae of the people and things that are nearest and dearest to you: social glue in an incr […]
Posted on 19-Nov-07 at 9:08 am | Permalink
SharkMan » Think hyperpersonal..not hyperlocal wrote:
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt Among his other talents, NowPublic’s Len Brody has a winning way with a phrase. During our panel session in Monaco, he made the point that ‘news isn’t moving to hyperlocal, but to hyperpersonal’… It’s a point he’s made before - and not everyone agrees. To be honest, I think this is another one to file under ‘it’s not a zero sum game’ - but I really like the concept of hyperpersonal news: following the minutiae of the people and things that are nearest and dearest to you: social glue in an incr […]
Posted on 19-Nov-07 at 9:09 am | Permalink
GMGTable6 wrote:
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Posted on 18-Jan-08 at 12:25 pm | Permalink