You might want to read Multiplicity: Succeed Awesomely At Web Analytics 2.0! over at Occam’s Razor.
It seems the problem isn’t that we’ve got too many tools…but that most of us don’t actually have enough..
In my general obsession with web stats, there is one chart that I look out for perhaps ahead of all others each queater - and that is the ‘Top 50 Blogs and MSM’ chart in Dave Sifry’s State of the Live Web (previously State of the Blogosphere).
It’s just as important for me that we do well on this as we do in our core site stats. When we talk about being ‘part of the web not just on the web’ - this is about as good an indicator of it as you can find. So, it’s good to see that we’ve bounced back up a few places since October back at number six behind the NYT, CNN, BBC, Yahoo and MSN.
Not sure what’s happened to TimeOnline there or the Telegraph for that matter. But, hey, that’s not my problem.
I know the point here is means to be the performance of some of the blogs on there (although it’s a lot less bloggy than in the early days), but I’m much more parochial than that. The things that always resonate for me are
* How the NYT despite registration, NYT select etc etc still comes right at the top of the table. No-one comes close.
* A clear ‘A-team’ that includes the BBC, but not, tragically us
* The remarkable presence of two UK names in the top 6
* The fact that the BBC might have 30% more inbound links than us, but they have about 1000% more traffic than us…