Simon @ December 1, 2008 # 7 Comments
I was asked recently to speak at the Campaign/ APG Battle of Big Thinking. A few publisher types such as myself were tagged on at the end of a day of agency planners pontifications on life, the universe and everything (there was a lot of quantum physics, for some reason). Anyway, this was my contribution. [...]
Simon @ July 21, 2008 # 2 Comments
Rather like an intrepid local reporter who cares about nothing unless it involves something on his patch, I always start my look at the Google quarterlies by looking at the UK revenues. While most of the industry has been talking about slowdown in growth -the figure that’s been in my mind is their record breaking [...]
Simon @ April 30, 2008 # 2 Comments
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OK - so I have a slight nervousness about anyone who includes a quote from themselves in one of their own presentations, and there’s a fair smattering of the ‘usual suspect’ examples (Nike, Dell) here, as well as a some (legitimate) snaffling from Shift Happens, but this deck [...]
Simon @ April 20, 2008 # No Comment Yet
Almost incredible interactive chart over at MediaGuardian.
Simon @ April 18, 2008 # One Comment
A propos of absolutely nothing - other than perhaps demonstrating a certain uniformity in online marketing strategies - interesting to see how much money is being chucked at ‘names in the news’ text advertising - with the Independent, Sky and Mirror leading the way.
I’m sure someone smart could do the analysis of the cost [...]