Online word of mouth and buzz marketing techniques are to be governed by new U.K. legislation, which comes into effect on May 26, subject to parliamentary approval.

Jason Goldman at Twitter used to be the Blogger product manager at Google. So when he saw the comscore chart on my wordpress vs facebook post yesterday, he asked what comscore’s numbers are for Blogger. Here they are. As usual Google is the king dog. 190m

Should the internet’s new breed of ‘citizen journalists’ have the responsibilities of journalists or the rights of citizens?

As agencies search for a/the new model many seem to be favouring the approach pioneered in the communications space by Anomaly NYC: Partnerships with entreprenuers and innovators to develop their proposition and take to market strategies in exchange for s

Ad-funded free MVNO Blyk reports that it has 100,000 clients in Britain after being operational for six months—that’s half a year ahead of schedule. Blyk said the ad campaigns “had generated average response rates of 29 percent, compared with the us

The strength of Chinese search engine Baidu in the Asian market - beating Google in the valued China market - has been reflected in investor confidence it seems. While Google made back some of their recent drop in value, it is the 78% rise in Baidu over t

Over the past six months or so, Asus, Everex, and HP have managed to bring low-cost ultraportable notebooks to market. But dozens of other computer makers have promised to bring out their own mini-notebooks.

Channel 4’s new media losses grew from £6 million to £15.4 million in 2007, as the broadcaster swung to its first ever deficit, leaving it more eager than ever for public service funding reform. New media revenues were up from £18.5 million to £26.7

This topic of “Information trapping” is one I plan to write about more. This is becoming the most critical skill that information workers need to survive overload and The Attention Crash. This is especially true for all of us who are addicted to the socia

Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that “Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests.” Read here what Gr

This is a little piece I did to publicise the Fast Strategy Conferencethat the IPA Strategy Group is running in a couple of weeks. It’s about the need for us to think faster if strategy is to be of continued value and about the death of the ponderous plan

The second in a series of tips that suggest, if you’re stuck on a brief, you try looking at your problem through the eyes of someone else.
Today, John Webster - perhaps the greatest writer of television commercials the UK has ever produced.

The sourcing and fact checking process for stories on the BBC News website must be addressed by management, the BBC trust Editorial Standards Committee has recommended.

I love this quote. It apparently was uttered in a focus group by a college student, and I find it really resonates to explain how the mechanics and attitudes via which people stay in touch are altering

The latest comScore numbers show a 3% gain in online video views in February at 10,089,048, despite that month being two days short. Note that comScore just counts streams and progressive downloads. Ten billion doesn’t even count torrents and direct dow

“IPTV/VoD: The Open 4th Platform is an anthology of 20+ articles written between 2005-2008 by one of the media industry’s most irreverent and respected leaders, Alexander Cameron.

Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across a variety of sites and can be targeted or vertical (focusing on a niche like sports or

With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth.

I’m currently following around a hundred people, and I would guess that I would have to be on Twitter an hour a day cumulatively to truly keep track. I’m not willing to make that kind of time investment.

Search remains the big daddy. According to eMakreter it will account for 40% of the $25 billion that marketers will spend online this year. Right behind it at 21% (or $5.1 billion) is display advertising. However, according to a new study, a giant percent