Gadgets, music, life - and a little work
13 Mar
12 Mar
3 Mar
A busy day for United Business Media - splitting its CMP tech publishing unit in four and posting 2007 results (operating profit up 11.5 percent on an adjusted basis). UBM CEO David Levin explained breaking CMP apart is all about brand over medium…
2 Mar
Jeremy Hillman, editor of BBC business and economics unit on PR
“It seems to me effective PR isn’t about flogging a ropey product launch. It comes from a deep understanding and mastery of the issues around the industry and business you represent and the ability to express those powerfully and honestly.”
The Entire Communications Industry, in Less than 200 Pages
“The 2007 Digital Economy Fact Book (pdf) is a tightwad researcher’s dream: In-depth, statistic-heavy, well-cited, and freely-available online. One could hardly ask for more.”
How To Manage Your Online Reputation - ReadWriteWeb
“The latest tool for reputation management is Trackur, but its bottom-level price is $88/month, so the question on my mind, is: “Is it worth it?” There are already many different ways to monitor your online reputation as it is. Let’s see how they stack up.”
1 Mar
The Interactive Advertising Bureau (IAB) today announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically. Media compa
Social Media: ‘Agencies Don’t Get It,’ Survey Says
“I think traditional ad agencies have very little contribution to make,” Bryan Simkins, a marketing specialist at FedEx, told TNS. “They are mostly driven by their compensation models which are made for closed media. Those models don’t apply in open media
“We intend to have one GroupM way of attacking the problems of search –including staff development,” Norman told Online Media Daily. “With unified tools and training, we can optimize both the quality and the amount of time spent on search campaigns, and