• If the News Is That Important It Will Find Me - Marketing & Strategy Innovation Blog
  I love this quote. It apparently was uttered in a focus group by a college student, and I find it really resonates to explain how the mechanics and attitudes via which people stay in touch are altering
  (tags: news mediafuture)
• Americans Watched 10 Billion Online Videos in February
  The latest comScore numbers show a 3% gain in online video views in February at 10,089,048, despite that month being two days short. Note that comScore just counts streams and progressive downloads. Ten billion doesn’t even count torrents and direct dow
  (tags: video)
• IPTV/VoD: The Open 4th Platform - TVover.net
  “IPTV/VoD: The Open 4th Platform is an anthology of 20+ articles written between 2005-2008 by one of the media industry’s most irreverent and respected leaders, Alexander Cameron.
  (tags: video iptv)

• Online Advertising Shifting from Branding to Direct Response [SearchEngineWatch]
  Advertisers are increasingly turning to ad networks with their online advertising dollars, according to the New York Times. Ad networks sell display advertising across a variety of sites and can be targeted or vertical (focusing on a niche like sports or
  (tags: advertising networks)
• Online Advertising Is a Lagging Indicator of a Recession - Bits - Technology - New York Times Blog
  With memories about how the recession of 2000-2001 decimated the Internet sector, we’ve been looking for signs that the current economic turmoil is again going to melt the wings of the current crop of Internet high-fliers to fall back to earth.
  (tags: advertising)

Almost incredible interactive chart over at MediaGuardian.

• Is Twittering Sustainable? » The Bivings Report
  I’m currently following around a hundred people, and I would guess that I would have to be on Twitter an hour a day cumulatively to truly keep track. I’m not willing to make that kind of time investment.
  (tags: twitter)
• Micro Persuasion: Study: A Billion Dollars in Internet Advertising is Wasted
  Search remains the big daddy. According to eMakreter it will account for 40% of the $25 billion that marketers will spend online this year. Right behind it at 21% (or $5.1 billion) is display advertising. However, according to a new study, a giant percent
  (tags: advertising)

A propos of absolutely nothing - other than perhaps demonstrating a certain uniformity in online marketing strategies - interesting to see how much money is being chucked at ‘names in the news’ text advertising - with the Independent, Sky and Mirror leading the way.

I’m sure someone smart could do the analysis of the cost per click on each name to come up with a new Celebdaq.

Everyone is all over Mark Speight.

Kerry Katona is also quite popular, even though she hasn’t done so much recently.

Jordan - although she’s part celeb, part holiday destination.

Gordon Brown only has the independent bidding for him.

While David Cameron has the Indy  and Sky - with Sky managing to squeeze a typo into their ad.

Shannon Matthews - very big for the london paper, for some reason..