Google’s UK revenue rise
Simon @ April 20, 2008 # No Comment Yet
Almost incredible interactive chart over at MediaGuardian.
The name trade
Simon @ April 18, 2008 # One Comment
A propos of absolutely nothing - other than perhaps demonstrating a certain uniformity in online marketing strategies - interesting to see how much money is being chucked at ‘names in the news’ text advertising - with the Independent, Sky and Mirror leading the way.
I’m sure someone smart could do the analysis of the cost [...]
YouTube - will they put ads over the ads?
Simon @ April 9, 2008 # No Comment Yet
These days, I think I watch more ads on YouTube than on the TV. Particularly when they’re as fine as this offering [via Lunar BBDO's If this is a blog....]
Anyway - the merits of this ad aside, it’s clear that YouTube has become effectively an on demand supply of the world’s best ads (and frankly, [...]
AOP/ IAB - the data behind a quite remarkable year
Simon @ April 8, 2008 # 3 Comments
A couple of days of really quite spectacular data about last year’s growth from the AOP and the IAB.
Yesterday, the AOP (which I happen to Chair) released the results of its annual survey - saying that publishers’ digital revenues were up by 52% and were forecasting growth of some 31% next year. [Read Jemima's coverage [...]
A quote every media owner should remember…
Simon @ March 28, 2008 # 2 Comments
…when planning something new, whizzy and digital that they just assume is going to be funded by advertising. From Trevor Edwards at Nike. [Quoted here , in Paul Isakson's future of advertising presentation and lots of other places, I'm sure]
“We’re not in the business of keeping the media companies alive.We’re in the business of connecting [...]