On reading Dan Ariely’s Predictably Irrational
Simon @ March 18, 2008 # One Comment
Loved this. Dan Ariely is a behavioural economist - which basically means…well, I’m not quite sure what it means [find out here ]. But, for the purposes of this book, it means he gets to look at why people consistently do things which are apparently irrational or inconsistent or both.
Like - why some people are [...]