I’m just in the middle of Ofcom’s review of public sector broadcasting. 150 pages of analytical loveliness to fill up my lunch hour. More on this, possibly later. Anyway, as is often the case with Ofcom docs there’s some lovely research nuggets tucked away and this chart caught my eye - asking 16-24 year olds which is their main medium for…

The interet scores remarkably low as a preferred medium for news on any level - where TV is much more dominant than I would have imagined…but is off the radar for ‘discovering new things’ and personal interest..

Newspaper campaigns are all too often fleeting, faddish things which people cook up in the desire to attract a bit of PR and then give up on all too easy once it gets tricky.

No such fickleness over at Guardian technology where Charles Arthur and his gang have been banging their ‘Free our data’ drum for two years now. This week, under the slightly optimistic headline: In sight of victory,  they cover a report which proves their case that their is more value to be created by opening up publicly owned data than by giving government agencies control over it. They conclude

As for the Free Our Data campaign, we feel that our cause now has both the theoretical and the empirical buttresses that our critics have demanded for the past two years. But we are still some way from persuading ministers to make the leap. We shall keep up the pressure.

If you’re interested in finding out more - the report is: Models of Public Sector Information via Trading Funds. Happy reading.